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  • Pulse Health and Social Care Recruitment

    A Brand with People at the Heart

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  • Pulse Health and Social Care Recruitment

    A Brand with People at the Heart

    Established in 1987, Pulse is a leading UK and international provider of health and social care staffing and has over 5000 people working for them every day. They approached VGROUP to define, express and communicate their brand and bring it into the 21st century.

    Through research with key stakeholders, we first established a clear vision and mission. We then defined their values, brand promise and core insight which in turn guided the strapline ‘People Perfectly Placed’. A redesign of their logo, visual identity, messaging and communications followed.

    With a comprehensive style guide to use, Pulse are now able to consistently project their true brand values with warmth, compassion and clarity, helping to help set them apart in a competitive sector and guide the design of ongoing marketing collateral.

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    • STRATEGIC BRAND EVALUATION
    • BRAND ARCHITECTURE
    • STRAPLINE DEVELOPMENT
    • BRAND LANGUAGE GUIDE
    • LOGO & VISUAL IDENTITY
    • LITERATURE AND ADVERTISING
    • WEBSITE DESIGN GUIDELINES
    • BRAND GUIDELINES
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  • Following a lengthy tender process reviewing many creative agencies, we chose VGROUP as the agency to rebrand our Pulse staffing business. We work in a fast-paced industry with a fairly complex brand structure. The team at VGROUP helped simplify our messaging and developed a brand strategy that facilitates quick and easy expansion into new niche markets. The final brand guidelines have been incredibly well received, both internally and externally, and have assisted with engaging our many audiences. We are now working with them to rebrand two more of our businesses.

    Sam Proctor
    Group Commercial Marketing Manager
    ICS Group

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